Introducing the Natural Bean.

At Fuerte® we believe that each cup of Organic coffee has the potential to not only deliver a moment of pleasure but also restore, replenish and revive environmental and human resources. In effect, a cup of coffee that can create a greater value for society and the environment. This is The Natural Cup vision and continues Fuerte's commitment to sustainability in coffee plantation and consumption.

We are dedicated to being part of a sustainable coffee economy and recognize that we have a significant role to play in bringing about the social, environmental and economic conditions that are required to achieve this.

A history steeped in sustainability

Sustainable quality is the driving force behind Fuerte® and is the reason that we go to extraordinary lengths to ensure meaningful consumption. Back in 2009 we developed the Fuerte® Ecosynergy™ Program which implemented a unique coffee sourcing system that focused on delivering consistent quality coffee and a positive environmental and social impact for our farmers. We have have reduced the carbon footprint of a cup of Fuerte® coffee by 20%. These achievements follow commitments set by the company in 2009 through the Ecolaboration program, to significantly enhance our sustainability performance by the end of 2013.

Additionally Our Ecosynergy™ Program has provided an unparalleled framework for coffee innovation, enhanced a strong relationship with our farmers that is built on mutual trust and commitment to create shared value.

The Natural Bean commitments

The commitments to reach The Natural Cup vision by 2020 build on the significant steps the company has already taken over the last five years, under the Ecolaboration vision, to improve our farmer welfare and drive environmental sustainability in coffee farming and consumption. The Natural Cup sees a new set of ambitious commitments to achieve the goal of making every cup of Fuerte® a Natural one.

Coffee

100% sustainably sourced coffee

100% of the coffees that we farm is subject tothe Ecosynergy Quality™ Program
Continually educate our farmers to achieve certification standards through our long-term partner Rainforest Alliance.
Implement innovative solutions for ourfarmer welfare, and their families,including providing infrastructure, education, and social events. furthermore, we have implemented a retirement fund for our farmers.

Sustainability

100% sustainably managed aluminium

our activities preserve the environment for future generations
An innovative energy recovery system reduces the amount of energy needed to roast green coffee by approximately 16% to 20%
The Fuerte® agroforestry program is helping to regenerate the Ecosystem in every coffee producing region we operate in.

Climate

100% carbon insetting

Further reduce by 10% the carbon footprint of the company
Become 100% carbon neutral by insetting* the company's residual operational carbon footprint and increase farm climate resilience through an extensive agroforestry programme.
*Insetting integrates socio-environmental commitments at the heart of a company's business activities and networks.

Fuerte® is investing USD 200 million over the next six years into The Natural Bean sustainability program. Part of this investment will help to channel resources into specific projects, including ground-breaking programs such as rebuilding of the coffee industry in Africa. It is a continuation of our current investment to being a sustainable coffee company.

A Collaborative Approach:

Sustainability is a journey we must take together and Fuerte® collaborates with the best partners in order to create a sustainable coffee economy. Each and every one of them plays an essential role in our shared vision and we are working collectively to support The Natural Bean ambition. to enhance Fuerte's long term commitment to sustainability.