As the closest agricultural concept to how we view our coffees, we borrowed from the world of wine. In the wine industry, the term Grand cru can be given to wines of the highest quality classification.

At FUERTE® our selection begins with the finest organic seed we can find, because only the best beginning holds the promise of an incredible cup of coffee.

We start at origin with fine specialty grade coffees that meet stringent physical criteria and specific taste profiles, necessary to compose our distinctive Organi Cru.